About the store
The first of three “Cutie Pie Photo Studios” opened in Wisconsin in October of 2004. Even as a full-time teacher with 2 children, Jen sold the idea to her husband and followed her dream of owning a photo studio geared towards children. Appointments are one hour, which consists of 30 minutes of photographing and 30 minutes of editing.
Jennifer now has 4 full time employees, one at each shop and a substitute. “Each one- hour session includes a maximum of three prop and/or clothing changes, and can include multiple children,” said Gipp. “There is no need to schedule additional appointments for multiple children or entire families since we can accommodate families up to 10 people. We have a wide variety of seasonal and all-occasion props to help create that unique photo.”
How Pose helped us
With three studios located approximately an hour drive from each other, Jennifer had to travel to each location to manually update its cash registers. “To make updates, I would have to physically drive to all three studios and manually type in whatever changes I wanted to make,” explained Gipp. “We offer new items all the time, including customized bracelets, wallets and even purses. But with the traditional registers, we had to create new buttons on the register, which left room for error.”
Using Pose, employees can easily create new product categories, as well as enter and revise orders. Employees also can upload photos of products instead of using complicated codes for each offering. “When we’re selling a necklace, there’s a picture of a necklace,” Gipp explained. “It’s a lot easier for employees and in turn, they make fewer errors.” Having a cloud-based POS system also allows Gipp to easily pull reports and see which products and photo packages are most popular among consumers.
With the previous systems, Gipp would have to enter all sales into QuickBooks manually, which “took a lot of time,” she said. “Now I just have to pull a single report, which saves me a lot of time at the end of the month.”
A detailed CRM feature within Pose also allows the Cutie Pie Studio team to create customer profiles. “I can click on any customer and it shows me when they’ve been in, how much they’ve spent and what they purchased,” Gipp said. “This helps us better target customers.”Learn more about "Cutie Pie"