Many small business owners devote a great deal of energy to finding new customers. That’s always a good idea, but it misses a larger resource for growth: existing customers. One of the keys to a successful business is to persuade a customer to buy again–and again. According to a recent report by Accenture, 75 percent of consumers are more likely to buy repeatedly from a business that recognizes them by name and recommends options based on past purchases…. (Read Article)
