Important – New Pin and Chip Requirements

Switching it up!

Times they are a changin’!  As your old magnetic credit card swiper goes the way of the Dodo, we’d like to clear up any confusion regarding the switch to the new pin and chip system.

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What is the pin and chip?
Technically called an “EMV” (which stands for Europay, MasterCard, and Visa), it’s essentially an upgraded version to the old magnetic credit card swiper.

Newly issued credit cards now have micro-processor chips inside which make it harder for thieves to steal account information.  Up until now, standard credit cards stored card data on a magnetic strip on the back of the card.  When you swipe the card at the checkout, the checkout terminal reads the information from that strip. The information on the strip is static, which means that it’s always the same number for every transaction — which makes it relatively easy for fraudsters to hack the terminal or the network, steal the card number, and use it elsewhere.

However, the microprocessor chip on an EMV card generates a unique code for every transaction. Even if a criminal manages to grab the code from the store, it’s mostly useless because it won’t work a second time, and it can’t be traced back to the card number.

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Why you should upgrade to an EMV:

Retailers who don’t accept EMV payments will be responsible for the costs of what’s called “counterfeit fraud.” That’s a type of credit card fraud based on stealing credit card numbers — by hacking a checkout terminal, for example — and using them to make copies of the victims’ card.  Before today, credit card companies took responsibility for fraudulent purchases. However soon, if stores don’t accept EMV payments, it’s up to the store, rather the card company, to cover the cost of counterfeit fraud.

If stores DO accept EMV payments, the credit card companies will still accept liability for counterfeit fraud. That’s true even if the store accepts EMV payments, but also accepts magnetic stripe payments, and one of those magnetic stripe payments turns out to be fraudulent. The technical wording from Visa is, “The party that has made investment in EMV deployment is protected from financial liability for card-present counterfeit fraud losses on this date. If neither or both parties are EMV compliant, the fraud liability remains the same as it is today.”

Basically, the credit card companies have decided that magnetic stripe transactions are so vulnerable to counterfeit fraud that they don’t want to be responsible for that liability anymore, but they believe EMV is secure enough that they’re willing to be liable for its much more limited risk.

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How to setup an EMV reader in Pose:

Once your reader arrives, login to your Pose management system, click “preferences”, and then click “payment providers”.  Check the “External Terminal” box and change the name of your terminal to something like “Debit/Credit”.  (Note:  If you are currently integrated with Authorize.net or Payleap, you will no longer be using the integrated service as an EMV terminal is an external terminal.)  Be sure to click “Save”!  Now when you click on “Debit/Credit” during the checkout process, Pose will ask you for a “Confirmation/Processor number”.  This is when you will use the EMV reader to run the credit card payment.  If the payment goes through, you can either enter the confirmation number printed on the EMV receipt into Pose, or press “Skip” to print the Pose receipt.  The customer will get two receipts:  one from the EMV reader with the credit card transaction details, and one from Pose with the products they purchased.

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If you have any questions or concerns, our Queen of Support, Lisa, is always available at lisa@getpose.com.